Association of Tourism trade Organisations India ( ATTOI) , tour operators association has taken a lead role in making the stake holders of the tourism industry to get equipped with the new marketing opportunities available in the internet. More than 50% of the tourism activities are now happening on the web space and the way forward is social media optimisation. This learning by the tour operators in Kerala have paved the way for International Conference On Travel Technology India 2013 to be held at The Leela Hotel , Kovalam from 07th to 09th June 2013.
Eminent speakers with diverse backgrounds will attend and sessions. Talks on various core topics in tourism will be held as part of it. The conference aims at preparing the travel and tourism partners in India and neighboring countries to use the resources available online to drive business, get inputs in adapting to the changing technology and acquiring skills to beat the competition.
Selina Power, a social media specialist and social media commentator from Australia will speak on the topics ‘How travellers use social media and how travel business need to respond?’ and ‘Social media’s relevance and its impact on consumer behaviour.’ Australian social media speaker Adam Franklin will speak on ‘Inbound marketing - the cost-effective way of marketing’ and ‘Blogging - an inexpensive medium to generate leads and add value to your websites.’
On the topics ‘Online reputation management - art of listening and responding’ and ‘Changing technology and marketing trends for the future in tourism,’ Sheila Scarborough, writer and speaker from the US, will speak. Chad Wiebesick from the US will delve upon ‘Social media - opportunities and challenges in tourism marketing’ and ‘Organic search or PPC or both - what’s the way out?’ Social networking entrepreneur Philip Calvert from the UK will deal with the topic ‘How to leverage your networking on LinkedIn: Powerful and proven strategies for travel professionals.’
Social Media is fast, becoming one of the most vital cost-effective tools in tourism marketing. Effective use of Social Media has been proven to boost the number of visits as well as visitors satisfaction and number of return visits.
Worldwide, one third of the sales on the travel sector are online with more people “booking on the hoof” from their mobile or tablet within 48 hrs of departure. It is important to offer standout experiences that would make memories in an era when Facebook, Twitter, Pinterest are constant postcards and “Touch is the new click”
Websites have always been considered a vital component of any online marketing plan in tourism industry. But while the traditional web may still be necessary to convert leads and facilitate booking with tour operators, guest houses and hotels, etc., a number of other online and digital platform are making a big impact.
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