Kerala government was taking efforts to develop the state tourism as a global brand in the domestic and international market, Chief Minister Ooman Chandy said here tonight. 

"Our vision is that tourism should become vibrant and significant contributer to the development of the state. We are working on developing Kerala tourism as global brand in the domestic and international market," Chandy said in his inaugural address at the 29th Indian Association of Tour Operators conference here. 

The state would also focus on providing training on quality human resources through training institutes of tourism and hospitality, he said. 

Pointing that Kerala was open to investment in tourism sector, Chandy said priority would be given to small and medium investments. 

The chief minister said that there was need to find ways of knowing needs of the tourists and create product and services based on that knowledge.

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