God's Own Country is set to bank on the reel world to showcase its mystic mountains and serene backwaters to the global tourist.
To make 'cinematic tourism' a reality, the State government is planning to roll out a single-window clearance system for global co-production of films in the state, minister for tourism A P Anil Kumar on Wednesday said on the sidelines of a session on Discovering Kerala Through Cinema, held as part of the ongoing International Film Festival of Kerala.
The Union tourism minister has earlier announced monetary support to those States forming such single-window clearance cells.
Kumar expressed confidence that movies filmed in Kerala would act as the State tourism's brand ambassadors. To attract film crew, the State would consider slashing charges collected for allowing units to shoot at tourist hotspots as per a report in TOI by T Ramavarman
Internationally acclaimed filmmaker Shaji N Karun said Kerala could become a global film co-production destination if the state's unique selling point was properly marketed. Kerala, he said, has beautiful tourist spots ideal for shooting, besides heritage sites reflecting its historic links with various cultures of the world.
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