Kerala favourite tourist destination among foreign travellers: BBC Survey

The travel survey says that North Indian states have negative attitude towards foreign tourists

Travel News
Travel News

A survey conducted by BBC World News has revealed that Kerala is the favourite tourist spot among foreign travellers, while Uttar Pradesh (UP) is perceived as a state with negative attitude towards foreign tourists. 

The study surveyed about 1,000 people around the world who have visited India and never visited India.

It highlights four things: Travel habits and behaviour of international travelers. How do international travellers see India? How much do they know about the country's attractions and tourism opportunities? Lastly, what draws them here or prevents them from visiting?

The research reveals that Kerala leads the tourism pack down south. The state is termed as a leisure destination with beaches and ayurvedic wellness resorts and spas. 

Tamil Nadu is a close second among South Indian states with 34 percent of the respondents who visited India instantly recalling the state. There is reasonably good road connectivity within the state and it has tremendous potential to showcase still surviving and thriving examples of ancient Indian culture and heritage such as the Meenakshi Temple.

Karnataka is at number three with 31 per cent recall value amongst respondents who have visited India. 

Next is Kolkata that is known to most international travelers as the home of Mother Teresa and Rabindranath Tagore. According to the survey, West Bengal topped the awareness charts among India’s eastern states. 20 percent of respondents, who visited India, instantly recalled West Bengal. And 19 percent of respondents who have not visited India also had instant recall of the state. British and American travelers were most aware of West Bengal.

According to the research, Gujarat ranks high as an investment destination, but it is yet to pick up as a preferred destination for international travellers, mainly on account of it being a dry state where liquor consumption is banned, says a recent survey conducted by BBC World News. Only one percent of the respondents had instant recall about Gujarat.

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