Kerala Tourism is set to launch a new global campaign to catapult the state’s majestic backwaters into the league of the Grand Canyon and the Great Wall of China as a once-in-a-lifetime experience.
Voted ahead of the Taj Mahal in a National Geographic Traveller survey of top Indian tourism destinations, the backwaters of Kerala are to be unveiled as a self-contained experience in the new campaign shot using advanced aerial photography techniques.
A high profile ad blitz in the national and international media as well as the social network are the highlights of the ‘Great Backwaters’ campaign that will have its inaugural run later this month. The Great Backwaters campaign features the first of its kind, high quality aerial photographs of the backwaters. It is also one among the largest aerial still photography projects ever undertaken in the state.
“The backwaters of Kerala are not about houseboats alone,” said Kerala Tourism Minister Shri A P Anilkumar. “It is about discovering a fascinating water world unlike any other on our planet,” he added.
The ‘Great Backwaters’ campaign is expected to significantly increase the number of both foreign and domestic visitors to Kerala, boosting the state’s development while bringing in valuable foreign exchange to the country.
“Many countries are bestowed with great reserves of water, but there is none as gifted as Kerala where nature’s most amazing resource creates a magical world for the visitor,” Shri Anilkumar said. “It is a world of astounding visual beauty, abundant flora and fauna and a vibrant cultural life,” he added.
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