Kerala Tourism has launched an online campaign to bring the world's best bloggers to the state for an on-the-road experience. 

The 'Kerala Blog Express' will be a two-week-long road journey from the south to the north of the state on a branded luxury bus for which 25 bloggers from around the world will be selected for the road journey in an online voting on a website (www.Keralablogexpress.Com) created by Kerala Tourism. 

The website, launched recently, has already received over 100,000 visits, with some top travel bloggers from India and abroad entering the race for the final selection. 

The bus journey will begin on March 1, a Kerala Tourism release said here today. 

Travel writers, photographers and bloggers who already have their own blogs are eligible to enter the selection. The registration for 'Kerala Blog Express' journey ended on January 10. 

Profiles of participants are available on Kerala Blog Express website for voting by the general public. 

The followers of the participants on social media like Twitter and Facebook are also eligible to vote. 

The online voting will be completed on Jan 15 and bloggers with the highest votes will earn seats on Kerala Blog Express, following a final review by a judging panel of the tourism department. 

"This is a first-of-its-kind initiative in the country to attract the blogger community for a first-hand experience of our land, its geography and culture," said Kerala Tourism Minister A P Anilkumar. 

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