Kerala Tourism held three road shows in three major cities of Australia this week to highlight the opportunities for promoting tourist destinations in the state.
Led by Tourism Minister A.P. Anil Kumar, the campaign in Brisbane, Melbourne, and Perth for tour operators showcased the tremendous opportunities for promoting the State’s tourist destinations. A number of leading tour operators took part in the road shows to explore business tie-ups with their counterparts in Australia.
In Brisbane, 30 representatives of tour operators attended the road show held on Tuesday. On Wednesday, the number of Australian business participants in Melbourne was more than double at 66. The final road show in Perth, was held on Thursday with the attendance of local buyers at over 30.
“I am excited by the enthusiasm shown by the Australian tourism trade and media for Kerala as one of the top destinations in the world,” Mr. Anil Kumar said in Melbourne. “The strengthening of bilateral ties between India and Australia demonstrated by the visit of the Australian Prime Minister to India augurs well for tourism and will inspire more Australian travellers,” he said.
With a new State tourism policy in place and a new bouquet of tourism products available, the Tourism Minister said Kerala had much more surprises in store for Australian visitors.
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