Kerala Tourism has become the first tourism board in the country to open official pages on the social media in foreign languages.
To reach out to the French and German-speaking audience, the state tourism department has launched two new Facebook pages, in the two languages.
The pages contain details of the destinations in French ( https://www.facebook.com/KeralaTourismeOfficiel) and in German (https://www.facebook.com/KeralaTourismus) to help visitors in their preparations, and to enable others to understand the experience offered by ‘God’s Own Country’.
The official Facebook page of Kerala Tourism is hugely popular among global travellers. Started in 2009, the Kerala Tourism Facebook page today has 85,000 fans.
France is the second biggest foreign market for Kerala after the United Kingdom. Nearly 100,000 French tourists had visited the state last year. Germany is also a key market for Kerala as the country ranks on the top of the list for foreign tourists arriving in the state for Ayurveda treatment.
“It is very important for us to communicate in various languages of the world,” said Kerala Tourism Minister Shri A P Anilkumar. “There are people around the world who love Kerala and it makes a lot of difference when we reach out to them in their own language,” he added.
The official French and German pages of Kerala Tourism on Facebook are interactive and reader-friendly with photographs and descriptions, giving glimpse of key destinations across the state from the backwaters and the popular hill station of Munnar to the elephant camps in Konni. The Facebook pages, however, are not just about destinations. The Kerala Tourism has also taken the initiative to spread the knowledge of Ayurveda, the age-old tradition that has its roots in Kerala, among travellers seeking wellness and therapeutic solutions. The Kerala Tourism already has well established Facebook pages on Ayurveda in English((https://www.facebook.com/KeralaHomeOfAyurveda) and German(https://www.facebook.com/KeralaHeimatDesAyurveda). The English page, considered the most comprehensive Facebook page on Ayurveda, has more than 100,000 fans while the German page has over 4,500 active fans, mainly based in German-speaking countries.
“In the technology-driven world of today where information can be made available on mobile phones and computer screens, the choice of language plays a significant role, especially to reach out to a wider audience,” said Kerala Tourism Secretary Shri Suman Billa. “Language should not be a barrier in connecting with people,” he added.
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