Kerala Tourism launches Bring-Home-a-Friend viral marketing program

The BHF functions as a website that links NRK's and Malayalee Associations, Tourism Service Providers and the Tourism Department of Kerala

Travel News
Travel News

In a unique viral marketing initative, Kerala Tourism has launched Bring Home a Friend (BHF) which is a special programme aiming to provide Non Resident Keralites across the globe with a great opportunity to visit God's Own Country.

The BHF functions as a website that links NRK's and Malayalee Associations, Tourism Service Providers and the Tourism Department of Kerala and brings the NRKs closer to God's Own Country.

Once a person signs up for the BHF programme, he can invite his friends to visit Kerala.

His friends will receive a special user code by mail with which they can log on to the site and sign up for the programme.

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