In a unique viral marketing initative, Kerala Tourism has launched Bring Home a Friend (BHF) which is a special programme aiming to provide Non Resident Keralites across the globe with a great opportunity to visit God's Own Country.
The BHF functions as a website that links NRK's and Malayalee Associations, Tourism Service Providers and the Tourism Department of Kerala and brings the NRKs closer to God's Own Country.
Once a person signs up for the BHF programme, he can invite his friends to visit Kerala.
His friends will receive a special user code by mail with which they can log on to the site and sign up for the programme.
(You need to login first to read complete news). New User? Register for FREE!
» Back to Travel News