Malaysia Airlines, in collaboration with Kerala Tourism, yesterday launched a major initiative to explore the vast East Asian markets as part of the ‘Look East’ campaign. 

The effort includes a specially curated familiarisation (FAM) trip for tour operators and social media influencers from eight countries, alongside a dedicated B2B meet to foster strategic tourism partnerships. 

Inaugurating the B2B Meet and FAM Trip, Tourism Minister Shri P A Mohamed Riyas termed the initiative as a strategic step that would ramp up footfall of tourists to Kerala from China, Japan, Malaysia, Australia, Indonesia, New Zealand, Vietnam and Laos. 

“Through the collaboration with Malaysia Airlines, Kerala Tourism is taking a giant leap towards the strategic vision of expanding Kerala’s outreach globally,” the Minister said while addressing the gathering. 

Noting that the tie-up is a significant milestone, Shri Riyas said it opened “a new direction for Kerala Tourism to explore new markets.” 

Thiruvananthapuram Corporation Mayor Smt Arya Rajendran, District Panchayat President Shri P Suresh Kumar, Kerala Tourism Secretary Shri Biju K, Mr Dersenish Aresandiran, Chief Commercial Officer of Airlines at Malaysia Aviation Group, and Kerala Tourism Director Smt Sikha Surendran, were also present. 

“Now, we will enjoy increased connectivity to Malaysia, Indonesia, Taiwan, Singapore, Thailand, Japan, Vietnam, Australia, and New Zealand,” the Minister said. The Minister urged the industry leaders and stakeholders to seize the opportunity and welcome more tourists from this region. 

Shri Riyas recalled that cutting across party lines, the members of the Kerala Legislative Assembly has unanimously congratulated Kerala Tourism on the initiative.  

The declaration regarding strategic partnership between Government of Kerala and Malaysia Airlines as part of the ‘Look East’ policy was made on the occasion. 

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