To promote tourism along with business, the Kerala government has decided to form a company called Kerala Tourism Trade Promotion Organisation. 

V S Achuthanandan, Chief Minister, Kerala said, “The new company will conduct tourism fairs, similar to the Grand Kerala Shopping Festival (GKSF).” The Grand Kerala Shopping Festival is organised by the state tourism department with active participation of trade and business community. The fourth edition of GKSF will be held next month.