Tourism Australia has confirmed the appointment of a new Regional General Manager – Southeast Asia to replace Maggie White, long-standing in the role, who is returning to Australia.

Karyn Kent has been announced in the position and will commence in the Singapore based role in December.

Karyn joins Tourism Australia from the South Australian Tourism Commission (SATC) where she is Director of Sales, responsible for commercial partnerships and the State’s international marketing activities

For Tourism Australia, the Southeast Asia region covers several of Australia’s top ten inbound visitor markets including Singapore, Malaysia and India, as well as the fast the emerging market of Indonesia, Vietnam and the Gulf countries.

 Tourism Australia Managing Director Andrew McEvoy believes Ms Kent\\\'s strong tourism background, existing knowledge and understanding of the region were key factors in being selected.

 \\\"Karyn possesses almost 20 years experience in the tourism industry, in a range of positions based both overseas and in Australia, and will bring a solid knowledge base and a fresh approach in this key and fast growing inbound region,” Mr McEvoy said.

 “Tourism Australia’s heightened focus on the growing the number and spend of Asian visitors continues to be bolstered through greater investment in resourcing and I welcome Karyn to the team.”

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