JetLite, the wholly owned subsidiary of Jet Airways India Ltd., has launched its new state- of – the-art online booking engine. This move by JetLite is an attempt to offer a flexible web-sale solution with a clear road map to cater to the increasing ecommerce activities in ticket purchasing pattern in the Indian market. Travellers can follow the booking process and make their selection based on three parameters - Lowest Fare, Fixed dates or Flexible dates. They will also receive a SMS and an email confirmation of the booking to the mobile number provided. Sudheer Raghavan, Chief Commercial Officer, Jet Airways said, "We wanted a flexible solution to keep up with the changing times in today's dynamic and competitive market. This is yet another innovative step by Jet Airways to offer the best to our customers both in terms of experience and value added services. This will primarily help us reduce distribution costs and build customer loyalty by offering the value -adds which are not presently offered on other platforms."