Jet Airways' low cost brand-JetKonnect – that had given flight to the full-service carrier's revenues during the downturn in the aviation sector in the last two years, will fly into the sunset soon. A senior Jet executive, who did not want to be named, told DNA Money the airline was looking at phasing out the no-frills brand from 2011 as business travel makes a comeback. JetKonnect was launched in May last year.

Another reason for the gradual killing of the brand, he said, was increased focus on its second low-cost brand JetLite, which is being operated by its subsidiary JetLite Airlines.

"We are meeting the targets for the same (business class seat sales) and we are now contemplating to phase out JetKonnect from the market," said the Jet official.

He said JetKonnect was a temporary measure to prop up revenues when the demand for premium travel had dipped.

However, with a reversal in that trend, the company is looking at returning to its old full-service carrier model, which offers better margins.