Jet Airways plans to bring all its low-fare operations under the Jet Konnect brand and phase out the JetLite brand completely.
The country’s largest airline by passengers carried believes that this move will simplify operations and remove the current confusion over two similar low-fare brands — Jet Konnect and JetLite.
As per a report in DNA, though no timeline is available for this transition, sources in the aviation industry and some officials of Jet confirmed that internal discussions have been held on phasing out JetLite.
These talks have gained momentum after the recent Bombay High Court order, which ended a messy legal battle between Jet and Sahara India Commercial Corporation.
While one avaition analyst said there was a possibility that Jet Airways would merge Konnect within itself, another analyst said he saw no reason for the airline to do so since Jet and JetLite have separate scheduled operator permits and distinct fleets.
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