The Minister of Tourism for jammu & Kashmir, Ghulam Ahmad Mir on Saturday said there would be a 3-fold increases in the tourist influx this year. “This year the State would witness a big boom of domestic and foreign tourists,” said Mir chairing a high level meeting here today to discuss the tourism promotional plans through electronic and print media.
The meeting while keeping in view to showcase the rich and varied tourism potential of the State through print and electronic media in India and abroad, the government has extended one year services of advertising agency ‘Ogilvy and Mather’. In this regard the Agencys’ media plan prepared for highlighting the state’s three destinations globally was discussed in the meeting.
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