Indigo has launched a fresh campaign to communicate its new international operations. The TVC is set in a Broadway style more like a runway musical.

Throughout the TVC the tempo of the script is maintained in a poetic rhythm characteristic of a Broadway play. The TVC was produced in Los Angeles by Mumbai based production house, Hello Robot. The choreography team known as 'the musical', headed by Denise Faye, was brought in from Chicago. The VFX were undertaken in Canada and the final online conform was carried out in Mumbai, India.

Speaking about the commercial, Aditya Ghosh, president, IndiGo, said, “These are exciting times not only for us but for all avid travelers. Our all-new lively advertisement not only celebrates the milestone of us going international but also reiterates our promise of providing a hassle free and on time travel experience to our valued customers. It’s the strong force of our staff/crew members and the belief of our customers that keeps us going and this is clearly reflected in the fun filled moments showcased in the new commercial.”