Be it attending a wedding or going on a holiday, Indians like to make it into memory of a lifetime, says the Kuoni India holiday report, 2011. Indians, and especially women, like to dress their part and look their best even while relaxing abroad, reveals the survey that was released on Wednesday.

Kuoni India announced the launch of the Kuoni Holiday Report 2011 as part of the company’s initiative and strategy in coming closer to its customers as well as understanding their deep seated wants and needs from a holiday. The report provides key insights into the psychology and behaviour of an Indian traveller before, during and after the holiday. Eating more junk foods, drinking more, “dressing to impress”, soaking up beautiful sights and spending more money are some of the key activities that perk up the Indian travelers’ mood. 

The report discovers important highlights with regard to eating and spending habits, manners and etiquette, physical appearance and emotional behaviour, and of course, holiday romance and friendships. How do Indians prepare for a holiday? Do we change our culinary habits “abroad”? Or will the future “holiday dream” be flying to the moon? Kuoni’s Holiday Report 2011 reveals some sizzling facts: Women buy new clothes before a holiday (65%), men long for adventure, excitement (41%), and Indians rank themselves as top flirts (37%) – and generally we shed our inhibitions when “abroad”.

Despite the regional variations highlighted throughout the report – more than half the people from Chennai wear clothes that remind them of their holiday when they return home (51%), people from Kolkata are most likely to drink more on holiday (20%) – what unifies the research is how different Indians behave when away from home. Evading all the barriers of day-to-day life, regular persona and stresses, Indian holidaymakers divulge a complete new “visage” while they are in holiday mood.

Kuoni’s Holiday Report 2011 asked 1011 Indian holidaymakers from the ages of 25-65 to give overall and in-depth insights about their holiday behaviour. Kuoni commissioned Opinion Matters to carry out independent research in November 2010 with a representative panel that goes on a holiday abroad at least once every year. Such surveys shall assist Kuoni in coming closer to its customers as well as understanding their deep seated wants and needs from a holiday.

Some report highlights include:

-Indian women take charge when it comes to pre-holiday preparations – from itinerary to “pampering” themselves – leaving less to do for men. 65% of women buy new clothes while 34% spent time exercising and 29% dieting.

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