Emerging trends have pointed out to a gradual shift in the demographics & psychographics of the Indian traveler. While families take vacations to spend quality time with each other, singles spend most of their earnings to travel to forlorn places, learn about cultures and indulge in gluttony.
Paramjeet Bawa, country head, Tourism, New South Wales, told HT, “Two factors have contributed to igniting keen interest in travel — travel channels and Bollywood films. The entry of many MNCs to India has also given youngsters a lot of exposure. An average urban youngster spends about 90% of his salary on food, clothes and travel today.”
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