Indian accommodation owners as well as travellers are among the most conscientious on the importance of being environment friendly. The comprehensive biannual study, conducted on behalf of TripAdvisor by independent research firm StrategyOne (a division of Edelman Berland), covers top travel and hospitality industry trends according to more than 35,000 travellers and accommodations from around the world.
As many as 91% of Indian travellers said they believed it was important that accommodations providers have eco-friendly practices in place to reduce the impact their business has on the environment. This is way above the average response for Asia which stood at 71% and the average global sample response of 79%.
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