A recent event that took place in Mumbai brought in key experts from India's leading corporate companies and Travel agents to focus on the MICE ( Meetings, Incentives, Conferences, Exhibitions) & Luxury Travel segment in India. This industry focused congress stressed on the growing importance of corporate travel in India and its effects on businesses and in the global perspective, on tourism.
A large number of Indian organizations are using travel incentives as a strategy to boost bottom line results. Statistics revealed at the congress, show India had 6.2million outbound MICE travellers last year, of which 1.5 to 1.8 million travelled only for MICE, 30% of which was for Incentive travel. The trend of incentive travel is seen growing only with major corporations who believe that such MICE activities contribute to the overall bottom line results.
In an insightful closing session presented by Neilsen India, it was revealed that the average travel spend by MICE travelers was reported to be USD 3242 with the highest spend on shopping. Indian MICE travellers spent more when visiting European countries and less while traveling to countries in Africa.
The Head of MICE Travel from Cipla, Mr. Kashyap Biyani was among the many industry experts speaking at the congress who credited MICE India and Luxury Travel Congress with elevating and expanding the spectrum of MICE in India. According to him, "MICE India and Luxury Travel Congress provided me the perfect platform to identify the right partners to meet our current and future supplier and destination sourcing needs. It was a fantastic experience".
Luxury travel was also on spotlight with experts from Kuoni India, Creative Travel and Conde Nast Traveller sharing tools and strategies to tailor make travel for the high spending Indian traveler. Today's luxury travellers are looking for experiences of a lifetime. The Indian luxury traveler is seeking more depth of understanding and immersion into local culture than ever before. "People don’t just want to see – they want a story to tell", was what one of the experts said.
Tailored to the Indian market, the congress brought together corporate buyers, agencies, incentive houses, destination wedding planners and Bollywood location managers from across India who are actively seeking new destinations and suppliers to host their upcoming events. It provided a unique platform where pre scheduled 1:1 appointments were arranged between service providers and the most influential buyers in India.
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