India has yet to exploit its full potential as a tourist destination and events such as the country’s first art biennale are a pointer to it, senior bureaucrat Amitabh Kant said.

Lecturing on ‘Brand India’ at the Aspinwall House in Fort Kochi, Kant, who is currently CEO and Managing Director of the Delhi-Mumbai Industrial Corridor, said records showed an average of 30 people in India moving every minute from villages to urban areas in search of a livelihood.

“The tourism segment is what aids their job prospects. There are ways to boost it. We have to use them well,” he said, adding that endeavours such as the biennale can give fresh energy to the country’s tourism sector.

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