India receives about 0.6% of the International Tourist Arrivals. The endeavor of the Ministry of Tourism is to achieve 1% share of the International Tourist Arrivals by the end of year 2016. Towards this end, Ministry of Tourism proposes to target new emerging markets with untapped potential like Russia, Ukraine, Kazakhstan, Brazil, South Korea, Spain, Thailand, Israel and Turkey.

The Ministry of Tourism for enhancing its reach proposes to appoint India Tourism Marketing Representatives, one each for the following countries: i. Russia ii. Brazil iii. South Korea iv. Sweden v. Spain vi. Thailand vii. Israel viii. Turkey ix. Ukraine x. Kazakhstan xi. Kenya xii. Malaysia xiii. New Zealand xiv. Sri Lanka xv. Iran xvi. Switzerland

The Ministry of Tourism, Government of India has invited Expressions of Interest from the interested parties, for being considered for the appointment as India Tourism Marketing Representatives. The EOI for each country should be submitted separately.

ITMR for each country would be appointed for a period of three years, subject to a yearly review. The services of the ITMR appointed can be terminated at any time, giving three months’notice, in the event of nonperformance, under-performance or without assigning any reason, whatsoever. The appointment would be extendable for a further period of two years, subject to satisfactory performance.

The Agency, appointed as India Tourism Marketing Representative (ITMR) for a particular country would, inter alia, perform the following roles and functions:

i. Proactively seek, establish and maintain contacts with travel trade companies and Media on behalf of the Ministry of Tourism (MoT), Government of India (GoI)

ii. Monitor trends in travel, tourism industry and developments that may affect tourism to India and report these matters promptly

iii. Develop and implement MoT approved training programmes for agents and travel planners

iv. Participation in select trade shows

v. Assist personnel and representatives of MoT and / or cooperating agencies when visiting the particular country

vi. Respond to queries on India

vii. Maintain a supply of information brochures and maps for mailing and handing out to tour companies and travel agents, etc.

viii. Link ‘Incredible India’ and other selected websites of Ministry of Tourism to appropriate available websites

ix. Organise familiarization tours and place promotional features, stories and ideas in media.

x. Preparation of both annual and quarterly promotional and marketing plans, periodic performance reports and status reports, as may be specified

xi. Issue regular press releases as directed by MoT xii. Provide press clipping services

xiii. Visit India once a year, to update the tourism industry about local travel industry trends / developments

Tour Operators, Travel Agents, General Sales Agents of Airlines, etc., and those agencies engaged in direct customer sales of tourism products are not eligible to submit the proposals.

The agreement would be for a Duration of Service Three (3) years, extendable by a further period of two (2) years, depending upon satisfactory performance of service.

Minimum Eligibility Criteria: Interested Agencies should fulfill the following minimum eligibility criteria to be eligible for submitting a proposal as below:

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