The depreciating rupee may have hurt market sentiments, but it has definitely been a boon for the tourism and hotel industry in the country.
With the rupee hitting a new low every day against the dollar and touching 100 against the pound sterling, Indian travel, tourism and hospitality sectors are set to enter peak season from October, and are gung-ho on the prospects.
“The fall in rupee has made our inbound product far more attractive for foreign tourists with an impactful value proposition upward of 10%. We have also seen a 7-10% increase in queries for destinations like Delhi, Agra, Rajasthan, Kerala,” Said Surinder Singh Sodhi, senior vice-president & head, leisure travel (Inbound), Thomas Cook (India).
For travelers abroad, India is looking an affordable destination. The cost of tour packages to India is dependent on how the Indian rupee performs in the international arena.
Since both the US as well as Europe are not doing great economically, people in these economies are looking at low-cost destinations for traveling as per a report in DNA.
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