International Travel Mart (ITM) Goa 2010 will commence on October 14. The four-day event will be jointly promoted by the Goa Tourism Development Corporation (GTDC) and the state department of tourism, India Tourism, Travel & Tourism Association of Goa (TTAG) and the Goa Chamber of Commerce and Industry (GCCI). The mart will see participation of buyers from over twelve countries, including Singapore, South Africa, Canada, UK, Italy, Poland, Russia, UAE, Thailand, Brazil, Australia and the Scandinavian countries among others.

There will also be a Knowledge session on the sidelines of the Exhibition. The schedule as follows:

Day 1: 14th October 2010 (Thursday)
5.00 p.m. Inaugural Ceremony

8.00 p.m. Networking Dinner hosted by the Goa Tourism Department

Day 2: 15th October 2010 (Friday)
10.00 a.m. to 6.00 p.m. Business hours

11.30 a.m. to 1.00 p.m. Knowledge Session Topic: "West Coast Tourism - Synergy between States"

Participants:
Gujarat - Director Tourism / Managing Director
Maharashtra - Director Tourism / Managing Director
Karnataka - Director Tourism / Managing Director
Kerala - Director Tourism / Managing Director
Goa - Representative from state tourism department
Representative from central government, Ministry of Tourism

3.00 p.m to 4.30 p.m. Knowledge Session Topic: "PPP Model for Goa Tourism"

Participants:
President of TAAI: Rajji Rai
President of TAFI: Ajay Prakash
President of IATO: Vijay Thakur
President of ADTOI: Rakesh Lamba
Representative from Goa tourism department

8.00 p.m. Networking Dinner

Day 3: 16th October 2010 (Saturday)

10.00 a.m. to 6.00 p.m. Business hours

11.30 a.m. to 1.00 p.m. Knowledge Session Topic: "Makeover for Brand Goa"

Participants:
V Sunil, Executive Creative Director, Wieden+Kennedy (conceptualised the Incredible India campaign with Amitabh Kant 10 years ago)
Rajeev Kohli, Manging Director, Creative Travel.
Devesh Chaturvedi, Additional Director, Ministry of Tourism
Gersan Da Cunha, Ad Guru

3.00 p.m. to 4.30 p.m. Knowledge Session Topic: "Goa Tourism - Investment Opportunities"

Participants:
Manav Thadani, Managing Director, HVS India.
Dilip Puri, CEO, Duet India Hotels
Sudeep Jain, Executive Vice President, Jones Lang LaSalle
Rajesh Shah, Senior Vice President - Corporate Relationships, Axis Bank

8.00 p.m. Networking Dinner

Day 4: 17th October 2010 (Sunday)

10.00 a.m. to 6.00 p.m. Business Hours

6.00 p.m. Mart Closes