TKS Exhibition Services Ltd., organizer of the Hong Kong International Travel Expo and MICE Business & Travel Expo (ITE & MICE), is pleased to announce the co-operation with The Hong Kong Wedding Management Association (HKWMA) on the theme of HOW – Honeymooning and Overseas Wedding in ITE & MICE 2013!
From HKWMA, around 55,000 wedding couples in Hong Kong and 10 million weddings in mainland China respectively contribute in each year spending of HK$16 billion and RMB100 billion to the economy. Also, a public survey last year found each wedding couple from Hong Kong spend, on average in 2011, HK$34,000 on honeymooning, up 18% over the year before. There exists huge business opportunity as couples are spending more on wedding.
Many international destinations popular for wedding and honeymooning and related service providers are regular exhibitors of the Travel Expo, and the HOW theme was first launched in ITE & MICE 2012 with excellent responses, as survey on the 70000 public visitors found 16% of them interested in HOW!
On the HOW theme, there were info stand, trade and public seminars, related activities like auctions and lucky draw etc in ITE & MICE 2012, which drew 665 international exhibitors from 54 countries and regions, and over 12000 trade visitors with 27% from mainland China and abroad.
Established in 2006, HKWMA has over 2,000 members from related sectors such as wedding and travel planner, hotel, ceremony, catering, photography and jewellery etc. The Association has a service center in Shanghai, and alliance members in Taiwan, Singapore, Malaysia, Australia, New Zealand, United States, South Africa and United Kingdom. HKWMA provides trends to wedding magazines and media in Hong Kong and China, and professional accredited education program for the industry.
“Wedding marrying with Travelling can result in exciting services like Destination wedding, Pre-Wedding Photography, Honeymoon travel and Group Wedding event”said Ms. Angel Kwong, President of HKWMA, and“there is massive space for sustainable business development”. HKWMA deems it rewarding in co-operating on HOW with ITE & MICE!
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