ITB Berlin connects the travel industry with the world of bloggers

A matchmaking event for exhibitors and bloggers – reception for bloggers at the Travel Massive event on the eve of ITB Berlin 2013 – eTravel World

Travel News
Travel News

Blogging is on the increase: from 6 to 10 March 2013, for the duration of the show, ITB Berlin will feature numerous events that will enable visitors and exhibitors to engage with international travel bloggers, as well as discussion rounds, workshops and lectures at the eTravel World and the ITB Berlin Convention. Overall, ITB Berlin expects around 250 bloggers from Germany and abroad to attend.

For the first time ITB Berlin will feature a matchmaking event, from 4.30 to 6 p.m. on 7 and 8 March in Hall 7.3, directly adjacent to the ITB Berlin Convention, that will give 100 exhibitors an opportunity to meet the same number of international bloggers. The travel bloggers represent a variety of sectors such as adventure, luxury and family travel. This free service by ITB Berlin is aimed at helping exhibitors to improve their marketing of destinations and products. Registration is online.

On 5 March 2013, on the eve of the show and in collaboration with ITB Berlin, the Berlin-based travel startup pocketvillage.com will again be organising the networking event Travel Massive@ITB. The debut event at ITB Berlin 2012 attracted over 120 bloggers from more than ten countries. Travel Massive is an independent, global network that organises networking events worldwide for travel bloggers, tour operators and startups, members of the media and industry. Details of the timetable and venue will be available soon at http://blog.pocketvillage.com/?p=5674. Bloggers can find full details of all the relevant events at www.itb-berlin.com/Bloggers.

Valuable ideas for the travel industry

For the duration of ITB Berlin the main meeting place for bloggers and visitors involved with new media will be Hall 7.1c, where at the eTravel World the focus will be on social media and mobile travel services. Among those speaking and taking part in the discussion rounds will be bloggers Keith Jenkins and Melvin Boecher, who will present their ROI calculator, a tool which can easily work out the media value of blogs.

On 8 March 2013, Bruce Rosard of PhoCusWright, Janice Vaugh of Solo Traveler, and Kevin May of TNOOZ will discuss the challenges and factors that enable bloggers to cooperate successfully with destinations. Representatives of Oberstdorf Tourismus and Rhätische Bahn AG will be holding their own sessions examining the topic of travel blogs. The aim of all these events is to provide destinations and companies involved in the travel industry with valuable ideas on how to exploit blogging as a successful marketing channel.

The Professional Travel Bloggers Association (PTBA) is honoured to be partnering with ITB Berlin to help showcase leading travel bloggers around the world and encourage partnerships between them and industry members in attendance. Michael Hodson and Ayngelina Brogan, two travel bloggers integral to the formation of the association, will be speaking at eTravel World on the topic of "Finding and Working with Travel Bloggers."

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