There will be much to learn from the prominent figures in politics, business and the tourism industry attending this year’s ITB Berlin Convention. From 7 to 9 March 2012 more than 200 leading experts and well known entrepreneurs will gather at the world’s largest tourism convention to highlight new trends and show examples of best practices. Visitors to the ITB Berlin Convention will benefit from first-hand expert information and orientation on topical subjects such as the crisis in the Middle East, sustainability, transport, and developments on the internet, in social media and mobile technologies.

Representing this year’s partner country, Egypt’s minister of tourism H.E. Mounir Fakhry Abdel Nour is expected to attend. Together with other members of the ITB Future Day discussion round, including Dr. Michael Frenzel, CEO TUI AG, he will be debating tourism trends in the Mediterranean. On 8 March at the ITB CSR Day Ulrich Homburg, head of Public Transport, Deutsche Bahn AG, will be discussing the market prospects of barrier-free tourism in Europe. On 9 March the focus will be on taxes, charges and the EU Emissions Trading Scheme. Among those debating the consequences for European airlines will be Klaus-Peter Siegloch, the president of the Federal Association of the German Air Transport Industry (BDL).

Job training and the “war for talent” will be among the key topics at this year’s ITB Berlin Convention. On 7 March, in his keynote speech, Christoph von Knobelsdorff, State Secretary for Economics, Technology and Research from the Berlin Senate, will highlight the importance of professional training and advanced training in business and tourism. On the same day Alexander Brochier, senior vice-president, Group Human Resources, Kuoni Reisen Holding AG, will talk about the “’war for talent’: will the travel industry win or lose?“.

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