CSR features prominently at the ITB Berlin. On 7 March 2013, the major think tank of the world’s leading travel trade show will again be holding its own CSR Day and highlighting strategies, best practices and the market potential of sustainable tourism. Topics include tourist encounters with local residents, conflicts over water, a vital human resource, and protecting children from sexual exploitation. At the ITB Berlin Convention practical experts and leading scientists will be discussing and providing information on the latest developments in the field of corporate social responsibility. A trade visitor ticket is valid for admission to the ITB Berlin Convention.

Commenting, Dr. Martin Buck, Director of the Competence Center, Travel & Logistics, Messe Berlin said: “Over the last four years we have used the CSR Day at the ITB Berlin Convention to place the topic of sustainable tourism centre stage. This is our response to the growing importance of corporate social responsibility. The wide range of topics shows that CSR has long ceased to be a niche market, rather it has become an integral part of the global travel industry’s modern corporate philosophy.”

Tourism think tank features CSR

On 7 March 2013, Dr. Kelly S. Bricker, University of Utah, Chair of the Global Sustainable Tourism Council GSTC and Chair of The International Ecotourism Society TIES, will kick off the event with a keynote on “Sustainable Tourism and ‘Millennium Development Goals’”. This will be followed by a discussion on gender equality and women at senior management level. Another topic is the effect that strategic decisions made by female management have on tourism products. This year’s Studiosus meeting is about “holiday encounters“. The discussion round will be talking about how to balance the expectations of tourists and local residents in a socially responsible way. Among the panel members are travel blogger Johannes Klaus, Gopinath Parayil, founder of The Blue Yonder India, Peter Strub, Managing Director, Studiosus, as well as Dr. Dietlind, Laßberg, Deputy Chairman, Tourismus und Entwicklung e.V. Dr. Stroma Cole, Senior Lecturer, Geography and Environmental Management, University of the West of England, will be speaking about the potential conflict between tourists and local residents over water, a vital human resource, and its availability.

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