In response to buyers’ feedback on industry trends and demands, IT&CM China 2011 will feature new elements including two themed pavilions. The first new pavilion will showcase innovative and unique convention venues. Buyers have indicated that their clients are increasingly requesting for proposals that have a wow factor and are no longer satisfied with cookie-cutter solutions. 

This new pavilion is something that international buyer Mr Patrick Lee, Regional Director of Best Travel Deals, Singapore, who is on the look-out for exotic locations and services, will appreciate. He explains that “Our client profile is evolving to encompass sophisticated travellers. These travellers typically have higher expectations, more complex demands and diverse requirements.” 

The second pavilion will comprise a collection of health and medical suppliers with travel wellness offerings. This new addition will strike a chord with Corporate Buyers, in particular, HR managers who are increasingly concerned with managing employee health welfare during business trips. Research of current trends has highlighted that health and travel wellness have grown in importance in both China’s MICE and Corporate Travels sectors. 

A couple of well-received event features will also be returning to the 2011 event. Shanghai Municipal Tourism Administration, the returning sponsor of this year’s IT&CM China pre-show city tours of Shanghai, will be highlighting four new venues and attractions in the tour line-up.  International hosted buyers and media will have an opportunity to visit the Mercedes-Benz Arena (former Expo Culture Centre), the Expo Convention Centre (former Expo Centre), Shanghai Gong Stage and enjoy the “New Era of Kaleido” cultural performance, and The Bund, Shanghai. Tours will take place over 3 time-slots on the 12 and 13 April. All pre-show tours are managed by the Shanghai International Conference Management Organisation.

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