IT&CM China will anchor the first-ever Shanghai Business Events Week launched by Shanghai Municipal Tourism Administration (SMTA). Taking place from the 11th to 15th April 2011, this initiative to theme leading MICE industry highlights under one brand, will see six exciting business, education and networking events come together in cosmopolitan Shanghai. IT&CM China 2011 joins other leading events such as SMTA’s China (Shanghai) International Meetings & Conferences Forum, Global Business Travel Association (GBTA)’s Corporate Travel ExpertSM Certification Course, ICCA’s Association Database Workshop, IMEX-MPI–IT&CM China’s Future Leaders Forum and the TTG China Travel Awards, in this MICE extravaganza.
SMTA’s timely launch of the Shanghai Business Events Week reflects the bountiful business outlook in China. This presents a wealth of opportunities for the international and domestic MICE industry. Delegates to IT&CM China 2011 – appropriately themed “Leading China’s Next MICE Wave” – mirror these sentiments. Commented Victor N de Vries, Director of Business Development of Hilton Shanghai, “China has positioned itself well on the international stage and is attracting demand through increased and suitable space and inventory combined with competitive rates. Outbound wise, China has an already large and growing footprint on world business.”
MICE destinations Macau and Seoul are also looking to benefit from China’s growing outbound MICE market, through their participation at IT&CM China. Together with their local partners, the Macau Government Tourist Office (MGTO) wants to raise its profile among IT&CM China’s buyers and media by creating awareness of its familiarization visits for key MICE planners / agents, product update seminars and industry trainings. Seoul Tourism Organisation (STO) will take the opportunity at IT&CM China to promote its recent initiative, The Seoul MICE Alliance – a collaboration with private-sector organisations to enhance the city’s global competitiveness and services to international visitors.
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