IHG (InterContinental Hotels Group), the world's largest hotel group by number of rooms, has announced the continuation of its mobile app strategy with iPhone booking apps for each of its seven brands - InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
These new apps provide customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations. The iPhone apps for each brand follow the highly successful release of the InterContinental Concierge Insider Guides app for iPad in December 2010; the Priority Club® Rewards app for Android in July 2010; and the Priority Club Rewards app for iPhone in April 2010.
In just over a year, IHG has seen a nearly 1,000 percent increase in room night bookings from mobile devices. In the first five months of 2011, IHG has already surpassed its 2010 total number of room night bookings from mobile devices.
The iPhone apps for each brand contain booking and reservation management features, including:
- Search, compare and book at IHG properties - InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites
- Plan arrival by accessing current reservations and quick access to maps, directions and hotel contact information
- Securely store credit card information to expedite bookings
- Enjoy "touch-to-call" access
- Manage travel profiles
- Receive communication about the latest promotions and offers
- Priority Club Rewards members have the ability to earn points and redeem for stays
- Enroll in Priority Club Rewards (membership is not required to use the apps)
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