Films aside, the organisers of the International Film Festival of India (IFFI) aim to leverage the top draw event to beef up international tourism inflows, making it part of the tourism ministry's 'Incredible India' campaign. Speaking to reporters Saturday, IFFI director Shankar Mohan said that the IFFI would also be promoted as a part of the flagship tourism promotion campaign started a few years back. 

"Incredible India is playing a major role in this festival," Mohan said, adding that the IFFI this year would also be partially sponsored by the tourism ministry.

"We have also curated a special segment on tourism related films, which we will be showcasing during the film festival," he said.

A memorandum of understanding between the union information and broadcasting ministry - which organizes the IFFI and the union tourism ministry has already been signed in a bid to enhance synergies between the two.

"The tourism ministry will promote India as a tourism destination using the IFFI as a medium," Mohan said, adding that Tourism Minister Subodh Kant Sahay would be visiting the IFFI which kicks off in Goa from Nov 23 and goes on to Dec 3.

IANS