Giovanni Bisignani, director general and chief executive officer of the International Air Transport Association (IATA), has hailed the Pacific Asia Travel Association’s (PATA) unique contribution to the region’s tourism industry.
Said Bisignani: “For 60 years PATA has played a key role in the remarkable development of travel and tourism in the Asia Pacific region.”
With the Asia Pacific now the world’s largest aviation market, he expressed significant optimism about future growth in the region. “IATA fosters aviation's continued development as an even safer, greener and more profitable industry. Aviation’s success helps drive travel and tourism growth that delivers broad economic benefits,” he commented.
With this agenda, he said IATA looks forward to the next 60 years of working together with PATA.
Bisignani is the second global industry leader to have commended PATA during its 60th anniversary year. David Scowsill, president and chief executive officer, World Travel & Tourism Council (WTTC), recently described PATA as “among the leading authorities in travel and tourism”, having put the Asia Pacific region on the global tourism map.
PATA’s 60th Anniversary and Conference takes place from 9-12 April 2011, at the China World Hotel, Beijing. Taking the theme ‘Building Tourism: Past. Present. Progressive’, the conference is the focal point of PATA’s year-long campaign of 60th anniversary events and activities.
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