Hotels.com launches global brand in India

The change in India follows a successful launch of the new brand in North America in February

Travel News
Travel News

Hotels.com is today announcing the launch of its new, globally unified brand in India. 

Hotels.com operates 15 local language sites in Asia Pacific and from today all these sites, which include Australia, New Zealand, Japan, South Korea, China, Hong Kong, India, Singapore and Malaysia, will display the new branding. 

“Over the past twenty years, Hotels.com has evolved to become a global, fully integrated web, social and mobile-booking company, with the expertise to find our customers the perfect place to stay wherever they wish to travel. In light of this, it is important that our branding should reflect our position as a global player and industry leader.” said Johan Svanstrom, Vice President and Managing Director, Asia Pacific for Hotels.com. 

The change in India follows a successful launch of the new brand in North America in February. Additional changes to the global branding will continue throughout the remainder of the year, with most countries seeing the largest part of the change in the second quarter of 2012. Changes, including new advertising campaigns, logos, strapline and, in some countries, a new website. 

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