Hotel chains team up to launch booking portal

Several major hotel chains have launched roomkey.com in an effort to increase their online booking revenue and lower costs associated with third-party travel services

Travel News
Travel News

This week, six hotel companies announced roomkey.com, a hotel search engine that routes consumers straight to participating hotel companies' websites to book rooms.

Equity partners, who stand to share in proceeds once the Room Key venture generates profits, are currently Choice Hotels International, Hilton Worldwide, Hyatt Hotels, Marriott International, InterContinental Hotels Group and Wyndham Worldwide Corp.

Britain's InterContinental said it expects the website to boost its business in the United States as per a Reuters report.

John Davis III, chief executive of Room Key, said the site would help ease the complexity of finding hotel rooms for consumers while helping the hotel companies lower their distribution costs. He said the service was targeted to leisure and small-business travelers.

Davis told that fees the hotel companies pay to list on Room Key were cheaper than what they pay online travel services such as Expedia. He also said consumers would find the lowest rates on Room Key, and would have an easier time making changes to itineraries than when using online travel agencies.

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