The Hong Kong Tourism Board (HKTB) announced that provisional total arrivals in 2010 reached 36.03 million, a 21.8%-increase compared to 2009. These were made up by approximately 22.47 million Mainland arrivals (+27.0%), 8.72 million short-haul (excluding Mainland) arrivals (+16.5%), and 4.84 million long-haul arrivals (+9.6%).
Commenting on the satisfactory growth in 2010 arrivals, HKTB Chairman Mr James Tien said: “Hong Kong’s tourism experienced a strong rebound in 2010 after the severe blow dealt by the financial tsunami and human swine influenza in 2009. The result could be attributed to the collaborative effort between the SAR Government, the local travel trade and the HKTB in rolling out various promotions, such as the Hong Kong Dragon Boat Carnival, the Wine and Dine Festival and the New Year Countdown Celebrations, as well as the policies implemented by the Central Government to facilitate individual visits by Mainland residents.
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