The Himachal Pradesh government has decided to adopt an extensive marketing strategy to attract high-end tourists with, a campaign that would be launched in metros across the country to popularize the name "Himachal".
As the tourism industry of Himachal Pradesh has been hit hard by non-availability of flights and opening up of Kashmir, Himachal Pradesh has started efforts to improve services to make tourists coming to state more comfortable. While state tourism director Arun Sharma has already written letters to hoteliers and travel operators in the state to improve their services, industries minister Kishan Kapoor on Friday held a meeting with tour and travel operators from Mumbai to discuss tourism related issues.
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