Hilton Hotels & Resorts, one of the most recognized names in the global hospitality industry, today announced that it has been named as the top hotel brand in Asia for 2010 by global research company Taylor Nelson Sofres (TNS), in conjunction with one of the region’s leading media, marketing and advertising publications, Media. This is the second consecutive year Hilton clinched the title since the study’s “Travel & Leisure” category was introduced in 2009.
“Hilton is the leader in global hospitality and this research speaks to our strong brand power across Asia,” said Dave Horton, global head, Hilton Hotels & Resorts brand. “In addition to unmatched brand awareness, Hilton has earned the trust and affinity of today’s global travelers and continues to lead through innovation and a genuine commitment to refreshing hospitality.”
The results were based on interviews conducted with more than 3,300 people across 10 markets including Australia, China, India, Japan, South Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand. Consumers surveyed were asked to name brands in different categories that they trust the most or have the best reputation in terms of product and service standards. The other major product and service categories include financial services, retail, automotive and consumer electronics.
Respondents were asked the following questions:
• When you think of [product / service] category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in [product / service] category.
• Apart from the best brand that you entered, which brand do you consider to be the second-best brand in the [product / service] category?
“Being named the top hotel brand in Asia is a strong endorsement of the efforts being made by our teams who consistently deliver exceptional, quality accommodations and services. We will strive to maintain this enviable position as the hotel brand of choice,” said Martin Rinck, area president - Asia Pacific, Hilton Worldwide.
Hilton currently has 47 hotels in operation in Asia and more than 530 properties worldwide. Hilton Beijing Capital Airport, China’s first luxury airport hotel, opened in July and the brand’s extensive development pipeline includes 33 properties in the Asia Pacific region. Hilton Hongqiao Shanghai (China), Hilton Pattaya (Thailand), Hilton Chennai Guindy (India) scheduled to open during the next two months.