Hong Kong Tourism Board (HKTB) has recently announced its flagship marketing campaign for the FY 2012-2013 to boost tourism promotion in India. For the innovative promotional campaign, HKTB has tied up with the vivacious Bollywood actress Ms. Sandhya Mridul and the India’s leading television network, Network 18 for its channels CNN-IBN and CNBC TV18. The campaign will roll out through a travelogue giving a firsthand experience about the destination.
Anchored by Sandhya Mridul, the travelogue will kick-start with an exciting half-hour programme where she will take viewers around Hong Kong re-visiting and showcasing her favourite spots during her stay and also discovering new attractions in the city.
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