The Gujarat tourism department, for the second consecutive year, has landed at Cannes to popularise Gujarat as a film tourist destination among foreign filmmakers. It has also set up a stall at the French Riviera to help producers and directors overseas to look at Gujarat as the next big film-making destination. That’s not all, it is also planning to offer sops to such filmmakers!

“We are planning to offer some sops to foreign crew, and a comprehensive guide is being worked out. As of now, we would offer them discounts at Tourism Corporation hotels and also coordinate with other hotels/resorts for financial discounts,” said principal secretary, tourism, Vipul Mittra. He also said that the department is trying to co-ordinate with Gujarat tourism’s brand ambassador Amitabh Bachchan to see if the superstar can promote Gujarat’s cause there as well. It should be noted that the Big B is slated to make an appearance in Cannes for his movie,The Great Gatsby. 

On Gujarat tourism’s presence in Cannes, he said, “This time the thrust is on promoting Gujarat as a film-shooting destination,” adding that this is the second year they have gone to the international film festival. 

When asked what advantages Gujarat enjoy viz-a-viz other states Mittra said that the state offers beautiful landscapes of various natures, interspersed with culture, tradition and festivities. “Gujarat has a diverse portfolio of landscapes — from hills of Saputara to the White desert in Kutch, and from Gir’s jungles to the virgin beaches. Such landscapes, coupled with some beautiful heritage structures make Gujarat a unique destination for filmmakers. These locales cater to every mood for every canvas. Also, Gujarat is comparatively less expensive a place than the leading film-making states in the country. 

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