Goibibo.com is all set to go for vernacular marketing for online booking of buses. With this initiative, Goibibo becomes a one of its kind “Over the Air” (OTA) site to pitch for vernacular marketing. Promotions will be in different languages like Telugu, Malayalam, Bengali, Marathi and Hindi. It encompasses languages from different regions and furthers the comprehension of online booking opportunity promotion set ups for inhabitants belonging to their respective regions.
Since Goibibo.com is the first OTA to start off with vernacular marketing, it plans to reach out to region-specific audiences through major online websites, ground activities and online promotions. After having the availability of vast inventory and convenience nowadays, this is going to do wonders for people who find difficulty in understanding the promotions and offers in other than native language. Reaching out to people in their own language will prove to be a game changing marketing initiative.
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