Goa Tourism ties up with Israel to promote rural tourism, plans direct flights

Israel, the Birth place of Jesus Christ emerges as favourite for Goa's 26 per cent Christian population planning an international pilgrimage

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Goa plans to learn from Israel in order to promote and pursue its model of rural tourism, which is a hit in that country.

According to Goa Tourism Minister Dilip Parulekar, the Goa government has given its "full support to start this new chapter in ties with Israel". Goa has stepped up efforts to improve the landscape of its villages, so as to make it more attractive for the tourists.

The state government has already tied up with the Mumbai-based National Israeli Tourism Office (NITO) for the exercise.

"We will cooperate in this field (rural tourism) in exchange of knowledge and know-how. In this way, villagers can live a rural, satisfied way of life, which is not brutalised by the cities," NITO director Albert Benabou told IANS.

Rural tourism would deter the migration of the rural populations to the cities in search of jobs, Benabou said.

Benabou also said that a vital need for enhancing tourism between Goa and Israel was the commencement of a direct flight, connecting both the places.

This is in addition to three other flights a week between Mumbai and Tel Aviv.

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