A badly wounded industry is limping back to a semblance of business normalcy in what is often considered the beginning of the end of the state's tourism season.
With the assembly polls finally through on March 6 and the code of conduct, imposed on December 24, 2011, ending, the ban on serving liquor and playing music post 10pm has been lifted.
But even as the booze is flowing freely once again and the Karaoke sets are ready for their crooners, business is inconsistent as per a report in TOI by Krish Fernandes.
While some say they are doing well, others are struggling to recover from the slackness of the December-to-February period otherwise considered the peak of Goa's six-month tourism season.
"The week gone by was good as people came to Goa in large numbers for Holi," says Baga-based shack owner and secretary, Shack Owners' Welfare Society, John Lobo.
"Tourists also know that they can now consume liquor after 10pm as the elections are over," he adds.
Vernon Pereira, managing director, L'Amour beach resort, Benaulim, counters, "The season is still pretty dead, but we will restart events (Karaoke, music shows) and hopefully things will improve."
Shacks, restaurants and pubs, particularly in the North Goa beach belt of Anjuna, Arambol, Calangute, Baga and Morjim are witnessing more tourists after a lull of over a month.
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