India's biggest airline IndiGo has been thrown a legal challenge by its smallest rival GoAir, which said it is losing online customers to the carrier because of similarity in the first part of their website domain names as per an ET report.
IndiGo operated by Interglobe Aviation uses 'goindigo.in' as its web address name while Wadiagroup's GoAir uses 'goair.in'.
"Indigo airline is using 'goindigo' as domain name for its ticket-selling portal and also promoting it as their own trademark," said one of people who spoke to ET on condition of anonymity.
"This is hurting GoAir's business interest as the website contains 'Go' as one of the key word that they have bought from search engine Google and that's affecting the company adversely. Wadia Group owned airline's customers are getting diverted towards Indigo," he added.
"Go had tried to resolve the issue through talks, but Indigo was not very forthcoming to settle the issue hence it was left with no choice but to file the suit against Interglobe Aviation which operates IndiGo," said the person.
Low-fare carriers are the biggest beneficiaries and dependents of online ticket sales, as it is a more cost-effective and faster transaction system for them. Internet search engines such as Google show results on the basis of the order of words or even syllables that are typed into the search bar.
» Read Complete News.....(You need to login first to read complete news). New User? Register for FREE!
» Back to Travel News