Booth sales for IT&CM China 2012 have concluded with the event boasting a 30% larger MICE exhibition showcase. More than 300 international and Chinese exhibiting companies will fill exhibition space amounting to over 6,000 sqm. 

The larger exhibition showcase has been attributed primarily to new participants. Some 50 new international and domestic exhibiting companies, covering over 25% of the total IT&CM China 2012 showcase, will offer buyers fresh procurement opportunities. First-time exhibitors include:

• 10 corporate brands: Esplanade Hotel Fremantle, Nagaworld Hotel, ClubMed, HNA Hotels & Resorts, InterContinental Hotels Group, Shangri-La Hotels, Xiamen C&D International Travel Service, The Mulia, Mulia Resort & Villas, Bali, Taipei World Trade Centre and Dusit International.
• Five destinations: Ningbo Tourism Administration, Government of Dubai, Department of Tourism and Commerce Marketing, Jeju Convention & Visitor Bureau, Switzerland Tourism and Geneva Convention Bureau and Turkish Embassy Culture and Information Section. 

Making its debut at IT&CM China 2012 in a big way is global hotel brand InterContinental Hotels Group (IHG). In addition to its 120 sqm space – the largest corporate booth at the event, the chain is also offering its InterContinental Shanghai Expo property as one of the Official Hotels of IT&CM China 2012. The luxury hotel will also be the host venue for 2 networking events for buyers and media – a luncheon hosted by Meetings and Exhibitions Hong Kong – a division of Hong Kong Tourism Board and a dinner hosted by Seoul Tourism Organisation. 

IHG’s significant investment at IT&CM China 2012 is testimony to the business prowess of the event to further the group’s foray into the Chinese market. “IHG is honoured to partner IT&CM China to ‘Promote China to the World and the World to China’, as the event’s vision fits perfectly with our long-term commitment to the China market. China is our second largest and fastest growing market globally with nearly 150 hotels - that is over 50,000 rooms - in the pipeline. In the next three to five years, one out of every four hotel rooms that we will open in the world will be in China.” said Mr. Nick Barton, Vice President – Sales & Marketing of IHG, Greater China. 

Meanwhile, the event also sees an increase in returning exhibitors’ booth sizes on both, the domestic and international front. While China’s own Sanya Tourism Bureau have affirmed their confidence in the event with a 20% increase in their destination pavilion, other returning destinations such as Seoul are also seeing the value of investing in a dedicated pavilion of their own. For the first time, Seoul is participating at IT&CM China 2012 with a dedicated 84sqm pavilion. They have previously exhibited within the Korea pavilion. 

In addition, other returning exhibitors include Anantara Resorts and Spa, Asian Trail, China Eastern, CITS & American Express, Furama Hotel Dalian, Gloria Hotels & Resorts, Grand Metro Park Hotels, Hangzhou Tourism Promotion Center, Meetings and Exhibitions Hong Kong – a division of Hong Kong Tourism Board, Info Salons, Japan National Tourism Organisation, JinJiang International Hotel Management, Kempinski Hotels, Korea Tourism Organisation, Langham Hotels International, Marco Polo Hotels, Macau Government Tourist Office, Master Card Asia Pacific, Melia Hotels International, Millennium & Copthorne Hotels, Malaysia Convention and Exhibition Bureau, Silversea Cruises, Shanghai Municipal Tourism Administration, Thailand Convention and Exhibition Bureau and Wuzhen Tourism. 

The confidence of both new and returning exhibitors to IT&CM China 2012 reaffirms IT&CM China as the leading international MICE event in China – a choice business platform for both international and Chinese industry players to seek outbound, inbound and domestic opportunities. CITS’ coming on board as co-organiser has been a big draw for local and international participation alike. 

(You need to login first to read complete news).
New User? Register for FREE!
» Back to Travel News