Domestic air traffic grew marginal 1.8% in March in comparison to same month last year but occupancy fell from 75.6 percent to 71.7% during the month despite a slew of discount offers by airlines. The total number of passengers flown in March 2014 was 5.16 million compared to 5.07 million in same month last year.
SpiceJet kick started a series of discount offers from January and other airlines reacted by following suit. However SpiceJet's total number of passengers flown declined from 1.05 million to 9.41 lakh. SpiceJet's load factors fell from 76.1 percent in March 2013 to 68.9 percent two months ago as per a BS report.
The Sun-group promoted airline had launched its first offer in January - a three day offer in which passengers could book tickets at 50 percent price and for travel till April 15.
Rival IndiGo, GoAir and Air India saw a growth while Jet Airways passenger volume also declined as it cut down flights. Jet Airways and Jet Konnect carried 1.18 million passengers compared to 1.23 million passengers in March 2013
IndiGo's passengers increased from 1.4 million to 1.6 million passengers but its occupancy too dropped from 79% to 73.3 percent. Air India too showed an increase in loads. The national carriers passengers flown was up from 9.07 lakh to 9.51 lakh in March 2014 while its load factor also remained unchanged at 74%.
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