World Travel Market 2013, the leading global event for the travel industry, has an impressive line up of social media speakers including senior executives from Facebook and Google.
The WTM Travel Perspective programme, sponsored by Global Distribution System Sabre and part of the content to support the new The Travel Tech Show at WTM, starts on Tuesday 5 November with a keynote session from Facebook Head of Travel Lee McCabe. The session - entitled Facebook and Targeting: Finding the People that Matter to You – will explore how powerful Facebook is as an advertising platform.
“Travel is in Facebook’s DNA. More people share their travel milestones on Facebook, such as departing for a holiday or sharing a photo from their travels, than any other important events,” McCabe said
“In fact, more than 70% of Facebook users update their status and/or share photos while on holiday. This is why travel companies are reaching out to Facebook to find the people that matter to them.”
The session takes place in South Gallery Rooms 23-26 at 10.30am
Wednesday 6 November sees Google’s Industry Head for Tour Operators Sarah McDonald takes the stage as the first keynote speaker of the day.
Sarah McDonald joined the Google Travel team in 2006, acting as digital consultant to online travel agencies and hotel suppliers throughout Europe. Prior to Google she worked for student travel agent STA Travel as Internet Sales and Marketing Manager.
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