One of the world's biggest Online Travel Agent, Expedia.com is planning to spend Rs 25 crore in 2011 to promote its Indian arm Expedia.co.in. as per a report in alootechie.com. The campaign will include activities in print, outdoor and online media.
Dan Lynn, managing director and vice president, APAC, Expedia, said, “Expedia is looking at the Indian travel industry as the next big market to tap. Towards this end, it has invested extensively in understanding the Indian consumer and is looking to cater to them with innovative solutions. While some believe that the OTA (online travel agency) market in India is quite cluttered, Expedia’s research has shown that the Indian consumer is willing to experiment and if the company is able to provide the right global products at competitive prices, the market potential is immense."
Expedia.co.in has already tied up with 2,500 hotels across India and also provides ticket bookings for all domestic airlines. Initially, at launch in 2008, Expedia.co.in only offered hotel rooms, most of them being international.
» Read Complete News.....(You need to login first to read complete news). New User? Register for FREE!
» Back to Travel News