Visitors from Europe are a substantial component of the Asia Pacific arrivals count, generating 34.5-million visits in 2009; some 9.5% of the international inbound volume to the region for that year.
 
While the relative share of arrivals from Europe is forecast to drop to around 9.1% of the total inbound volume by 2013, the actual numeric count will rise to more than 44-million arrivals from a base of 35.5-million in 2009, averaging annual growth of between five-to-six per cent over that period. The impact of European arrivals varies greatly across the sub-regions and destinations within the Asia Pacific region however, as can be seen by the actual and expected relative shares in 2009 and 2013 respectively.
 
Exhibit 1: Arrivals from Europe to Asia Pacific destinations 2009 (actual) and 2013 (forecast), as a percentage of Total Foreign Arrivals.

In a number of cases at the destination level, this is more pronounced where European arrivals can account for a very significant proportion of foreign arrivals.
 
Exhibit 2: Arrivals from Europe to Asia Pacific destinations (Top 10), 2009 (actual) & 2013 (forecast), as a percentage of Total Foreign Arrivals.

Of the almost 500 individual origin-destination pairs from Europe to Asia Pacific destinations, more than a quarter (26.8%) are forecast to grow at an average annual rate in excess of 10% between 2009 and 2013.

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